ECOMMERCE / HEADLESS MIGRATION
Scaling FletchBand to sub-second <span>performance.</span>
FletchBand faced a critical bottleneck: a legacy monolithic architecture that averaged 6.2s load times. We migrated them to a decoupled Next.js stack, resulting in an immediate 3x increase in conversion rate.
+380%
Revenue Growth0.6s
Avg Load Time-52%
Bounce Rate4.2x
Indexing Speedtumble-media/diagnostic-v2
Performance
99/100
Latency
14ms
The Engineering Approach
We didn't just redesign the front-end. We re-engineered the entire data pipeline. By implementing stale-while-revalidate (SWR) caching and optimizing the GraphQL layer, we ensured that even during high-traffic drops, the server response time (TTFB) stayed under 100ms. The result was a platform that didn't just look better, but operated with the precision of a surgical instrument.
Commercial Impact
Sub-0.6s Load Time
By stripping legacy bloat and implementing edge-caching, we hit elite performance tiers across all devices.
380% Revenue Uplift
Removing technical friction directly correlated to a near-400% increase in checkout completions.
Index Momentum
A cleaner DOM structure allowed Googlebot to crawl and index new products 400% faster than before.