CASE STUDY / WEBSITE REBUILD

Engineering a high-performance booking engine for FletchBand

FletchBand needed a digital platform that matched their live energy. We rebuilt their entire site to focus on speed, mobile experience, and conversion-first booking flows.

+67%

Organic traffic

-34%

Bounce rate

0.6s

Load time

3x

Booking Volume

The Challenge

As one of the most popular cover bands in the North West, FletchBand was losing potential bookings due to a slow, outdated WordPress site. Potential clients couldn't easily view setlists or watch performance videos on mobile, leading to high drop-off rates during the peak wedding booking season.

The new mobile-first interface prioritises video content and instant booking inquiries.

The Engineering Approach

We stripped away the technical debt of the old platform, moving to a modern headless architecture. This allowed for near-instant page transitions and a forensic focus on Core Web Vitals, ensuring the site ranks top for competitive 'North West Cover Band' search terms.

Measured Impact

67% Traffic Increase

Technical SEO optimisations led to a significant lift in organic visibility for regional performance queries.

3x More Enquiries

By simplifying the user journey from performance video to booking form, we tripled the conversion rate.

0.6s Load Speed

A custom-engineered frontend ensures zero lag, even when loading high-definition performance clips.

Mobile Optimised

90% of bookings now originate from mobile devices with zero friction in the user experience.

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