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What is Search Engine Optimisation?
Search engine optimisation, or SEO, is the process of improving your website so it ranks higher in search results on platforms like Google. The better your rankings, the more people visit your site — especially those who are actively looking for what you offer.
SEO involves making your website easier for search engines to understand, creating content that answers your customers’ questions, and earning trust through links and reviews. The goal is simple: get your site in front of more people, and turn that visibility into measurable business results.
Good SEO is never about tricks or short-term gains. It’s about building a long-lasting presence in search that helps your business grow steadily over time.